New York State Cannabis Education Campaign
Responsibilities: Brand Development and Creative Strategy, Creative Production, Script Writing, Story Boarding, Set Design, Location Scouting, graphic Design, and Talent Scouting
Cierra Smith
SUMMARY
● 7 years of experience producing leading internal communications teams and digital marketing strategies for political principal campaigns, ad agencies, and elected officials on the State and Federal levels in fast paced environments
● Coordinated with mobilization teams to ensure video and marketing materials, as well as resources were distributed to all 10 New York State regions and supporting stakeholders for 1199 SEIU union workers and and Attorney General Letitia James campaign
● Drafted comprehensive press materials, fostering brand integrity, and strategically managing relationships with media representatives to enhance organizational visibility and effectively convey the mission of political campaigns and electeds
● Oversaw a $3.5M video and creative budget and 3 graphic and video producers for New York State’s inaugural education campaigns, increase adult-use and medical cannabis market participation by $430M from July 2023 to July 2024
